At Because Market, our customers are the center of everything we do. Our mission is to help them lead fuller, more independent lives — and we draw inspiration from their journeys. With the Customer Spotlight...

More than 25 million people in the U.S. deal with symptoms of urinary incontinence — like bladder leaks and urinary urgency. Medical treatments and lifestyle changes can help manage symptoms, and incontinenc...

Each year, an estimated 450,000 people undergo hip replacement surgery in the U.S. This statistic points to how prevalent problems with the hip muscles and joints are among older adults. If you suffer from h...

An estimated 70% of people aged 50 to 80 suffer from occasional joint pain. If you experience knee pain, you know how it can lead to mobility problems that make it challenging to keep up with your daily rout...

​​At first glance, sanitary pads for menstruation and bladder control pads seem like the same thing. Women use them both as liners for underwear to prevent leaks, both pads also usually have an adhesive back...

About 15% of Americans aged 18 and over have some trouble hearing, and seniors are more likely to experience symptoms of hearing loss than young people. Hearing aids can help older adults overcome the challe...