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Which size is right for you?

Measure around your hip. Underwear should fit snugly without rubbing to avoid leaks.

How many do you need?

We recommend starting with 60 if you're not sure. If you use our subscription service, you can change this later.

Willow By Because Underwear For Women (Moderate/Maximum)
Willow By Because Underwear For Women (Moderate/Maximum)
Willow By Because Underwear For Women (Moderate/Maximum)
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Willow By Because Underwear For Women (Moderate/Maximum)

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  • Ultra-thin and discreet with Maximum absorption
  • Looks and feels like your own underwear
  • Extended, double side leak guards
  • Appropriate for urinary and light bowel incontinence
More Info

Our thoughtfully designed, premium Willow by Because underwear are powerfully absorbent, ultra sleek and disappear under your clothes.

Breathable, moisture-wicking, cotton-like outer layer keeps you comfortable. A super quick wicking pad ensures you stay dry. Ultimate odor blocking technology keeps you confident. Superior stretch design makes sure our underwear moves with your body with no rustling, bunching or pinching. Extended side leak guards stop leaks. Variety Pack includes beige, grey and black.

Choose this style if you tend to leak, dribble or slowly void your bladder. Also appropriate for light fecal incontinence. Absorbs more than 3 cups of liquid.

Available exclusively through Because Market and not available in stores.

How To Use

Use in place of regular underwear to absorb urine leaks. Slip on, slip off or tear sides for easy disposal.

Shipping & Returns

Standard delivery is 7 days on average through FedEx SmartPost. Shorter for metropolitan areas, longer for more rural areas. You will receive a shipping confirmation email with tracking information once your order ships.

For returns or exchanges please reach out to help@becausemarket.com. Returned items are accepted up to 30 days after the shipment arrived. must be in new and unopened condition and you will be responsible for the cost of shipping the items back to us. Refunds will be issued to the original form of payment only, less the handling fee if applicable, within 10 business days after receipt and inspection of the returned product. Returns sent without prior authorization may not be accepted.

Urologist Recommended

FSA / HSA Eligible

Sensitive-skin Friendly

Latex / Fragrance-free

No Harsh Chemicals

Made in USA

We're here to help.

Find answers to our most Frequently Asked Questions.

How do subscriptions work?

To Subscribe, you can visit Wellness Products for Adult Care | Because Market, select the product you’d like to order under “Shop”, and when you’re ready you can click “Subscribe and Save”. We offer special discount pricing for individuals ordering on subscription- the plans are very flexible and you can always make changes through your online account. Orders are shipped automatically and delivered discreetly to your door.

How do I update my plan?

All of your settings are available on your online account where you can make changes such as shipment dates, address, payment details, subscription products and more.

To access your online account simply click here and input your email address- we’ll send you an email to directly access your account. You can also email us at help@becausemarket.com and we would be happy to help.

Can I change products?

You can use your online account to adjust your products, order dates, or make changes to your account. To access your online account simply click here and input your email address-we’ll send you an email with the link.


Open the “Access Your Account” email from us in your inbox

Click the “Access Account” button from your email.

Once your Because Account loads, click “My Subscriptions” on the left hand navigation column.

When the screen loads, add or remove products.

Click “Update Item”.

You can also email us and we would be happy to help you. We have an assortment of products and sizes available and want you to be happy! You’ll get an email and text (if enabled) confirming any changes.

When will my order arrive?

Standard delivery is generally 5-7 days through FedEx SmartPost. Shorter for metropolitan areas, longer for more rural areas. You will receive a shipping confirmation email with tracking information once your order ships.

Delivery is prompt right to my door. Sure beats carrying those packages through the checkout. It's nobody's business but my own, so I'll leave it at that. You won't be disappointed.

Ruth, 78

Products from the Because Company are such a good quality and so reasonably priced!

Rachel, 52

They are prompt with shipping orders as per scheduling and the product is the best I’ve ever used. Plus I am pleased that I receive shipments right to my door.

Maxine, 63

Delivery is prompt right to my door. Sure beats carrying those packages through the checkout. It's nobody's business but my own, so I'll leave it at that. You won't be disappointed.

Ruth, 78

Products from the Because Company are such a good quality and so reasonably priced!

Rachel, 52

They are prompt with shipping orders as per scheduling and the product is the best I’ve ever used. Plus I am pleased that I receive shipments right to my door.

Ruth, 78

The Because Difference

Here's what makes us better.

The Because Difference

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